Color Depth

Project 3 - Roland Instruments

Color Depth/Seasonal Colors/Color Dominance

Homework

Homework 10

How can color help increase the illusion of depth?
1) The colors that are subtle and cool will tend to pop out less versus warm and bright colors.

How can designers utilize color for emphasis?
2) High levels of contrast will lead the viewer's eye towards it.

Why do human beings respond emotionally to color?
3) We can base colors off of experience. Blue skies are promising of a bright future, while dark cloudy skies are malevolent.

What are your favorite colors and what emotions do you associate with them?
4) I am a fan of light blue and orange. They have a good tendency of making the impression of atmospheric conditions. I feel that orange is warming and relaxing while blue adds fascination.

Why is symbolic color always culturally specific?
5) There tends to be a meaning behind them. Red may illustrate a warlike state while a blue and yellow hints at an honorary state.

Homework 11
1. How might professional graphic designers establish project criteria differently than students?
They would often classify by how much something would cost, how much time would need to be used, and overall if it is going to look good.

2. Discuss how subject matter, topic, content and meaning are inter-related.
The subject matter will layout the work, the topic makes it debatable, content is what will be debated on, and the overall meaning is kind of what you gather from all of it.

3. What is the purpose of a critique?
It is to make sure that the work met the goals, to determine strengths and weaknesses, and determining future revisions.

4. What's the best way to prepare for a critique? How can you contribute to a positive critique session?
I was taught to come with a clear mind and open personality. Then I would progress onto improving the less desirable sections.

5. Compare and contrast subjective and objective criticism.
A subjective criticism is for a personal evaluation, how the people see it. An objective criticism is based more towards meeting goals or the elements of design.

6. Describe a self-assignment that you might want to do between semesters.
My 3D work is often critiqued by me then my peers do the same.

Color Contrast

Saul Bass Project 3

Saul Bass

Saul Bass

Saul Bass. Graphic designer, animator, and filmmaker. His most famous works are opening title sequences of Casino and The Victors. He is also world renowned for his logo graphics of Bell, AT&T, and United Airlines. In fact, he has created about 18 different corporate identities that can be found at http://en.wikipedia.org/wiki/Saul_Bass. He created the title sequences of the movies Goodfellas (1990), Doc Hollywood (1991), Cape Fear (1991) and The Age of Innocence (1993).

Lincoln Poster

The Modular Grid

Book Cover Improvement Thumbnails

Project 1 Book Covers

This cover must be improved

Depth

1. Why is value relative?
A measure of lightness or darkness relative to the space and objects surrounding.
2. Why might high contrast be especially important to commercial artists?
Artists pop out elements to convert the message to the viewer
3. How can value help create an illusion of volume, space and depth?
A darker tone will look like it is receding into space while white feels like it's closer in di
4. How many different devices are there to show depth? Name them.
Perspective, Overlap, Size Variation, Definition
5. In order to understand linear perspective, what must be present?
There must be a picture plane present.
6. What is the difference between one-point perspective and two-point perspective?
Depth lines will converge to one point, while in two-point, the lines will converge at two separate points.
7. What kind of linear perspective is closest to what you see in photography? Why?
A rectillinear perspective is closest because it's what the human eye sees.
8. When would it be appropriate to use depth in composition? When should it be avoided?
When the artist tries to simulate space, they should use perspective by creating more values in the picture. Making images with high contrast looks 2d and depthless.

Homework 5 - Line & Rhythm

1. What kind of lines can communicate motion? Stability? Energy?
Jagged and curved lines have more energy. Horizontal lines tend to be more stable.

2. Why are human beings able to see "implied" lines?
It leads the mind to the unity of two objects. This is called closure, the connection between two fragments of information.

3. How might a graphic designer use lines differently than a fine artist?
Lines in graphic design usually give utility to the image. They help complex information appear simple. Artists use more robust styles of line to convey visions or emotions.

4. How is visual rhythm different than musical rhythm?
A visual rhythm uses multiple objects in a visual pattern. Musical rhythm contains the conscious placement of notes with respect to tempo, silence, accents etc.

5. What must be present for rhythm to exist?
Movement from one object to another.

Homework 4 - Balance

1. How is visual weight different than physical weight?
The visual weight is a measure of how important an object is in a composition. Physical weight is a force, it is measured when a mass undergoes acceleration.

2. What happens to objects when they get close to the edges of a composition?
It depends on where the object is at on the edge. If they are near the top, they will tend to float, while near the bottom they will have a low, sinking feeling.

3. Why are human beings more comfortable with balanced compositions?
They contribute to the stability of the the human mind.

4. What happens when there is imbalance?
It throws our equilibrium slightly off. We start to ponder the composition.

5. Is there a place for purposeful imbalance? Give some examples.
Eric Fischl, Barbeque, 1982. The background is distorted and somewhat disgusting which creates an imbalance also in color.

6.Why is symmetrical balance so popular in architecture?
It does well for the structural well-being of the building. It also helps calm the mind so no one will think that a big building is falling over.

7. Can different types of balance be used in a single composition?
Yes

8. How many ways are there to achieve asymmetrical balance? Name them.
Quite stable, very dynamic, nearly chaotic

9. Is radial balance always symmetrical? Why or why not?
It can not be at some times because the middle of the symmetry may not be in the center.

Homework 3 - Emphasis

Homework 3 - Emphasis

1) Why is it important to design the positive and the negative shapes of a composition?

2) What is the difference between representational shapes and abstract shapes?

3) What are some of the ways emphasis can be achieved?

4) What kind of subjects attracts attention?

5) What happens when there are too many focal points?

6) Why is emphasis important, especially for graphic designers?

7) Which is more important: a strong focal point or unity?

1) It helps create contrast between objects. It helps them stand out.

2) We can associate representational shapes with things we can recognize immediately while abstract shapes are more left to the imagination.

3) Size, skewed angles, shape, and color.

4) Something out of place or out of proportion

5) The observer will not be able to focus on any parts of the image

6) It helps make the message stand out while the rest of the objects add to the harmony

7) I would lean towards focus because it seems to make the image comprehensible, but it's a priority to have both.

Homework 2 - Unity


1. How can mistakes help you learn?
Mistakes can help us make corrections on our work.

2. Why is "design" so important to visual communication?
When an artist designs their work, they want to make their ideals clear to the viewer.

3. What is the best way to get creative compositions and ideas?
Brainstorming is a good start. Then I would deduct and take which ideas are best.

4. In your own words, define the word "design"?
Planning a vision and bringing that vision into reality.

5. Why is composition important in graphic design?
Just like composition is important to an English paper, a composed image has it's symbols unified.

6. What happens when a design is too unified?
The composition will lack variety. It makes the viewer dissatisfied.

7. What happens when a composition lacks unity?
The composition will have too much variety and it will be harder to understand.

8. How many different ways are there to create unity?
There are six methods, Grouping, Containment, Repetition, Proximity, Continuity, Closure

9 . How can one make compositions that are more memorable?
Vary the quantity of methods

10 . What does Gestalt psychology have to do with all of this?
The human mind looks at the big picture and breaks them into separate parts accordingly.

About Me

1) I was born in Champaign, IL. I live in Monticello IL and still do. It's a nice town of 6000 people which is just now becoming more technological. By the way, if there is another person in this class named Brandon, you can just call me Arzei (ar-zay), It was a developer name given to me by Microsoft.

2) I have a high school degree from Monticello High School. My teachers always emphasized how much of a computer science head I was. I feed off of that motivation and critique to make some decent material such as movies, songs, games, and programs.

3) This is a really hard one. Artistwise, I tell myself that I am my favorite artist if I can't think of anything. I like Rush (the 80's band) because the music is played by a bunch of computer geeks, and it is clean music as well. Martin Scorsese is filmmaker of my choice.

4) I try not to brag of my computer skills. It just comes naturally with talent and motivation. I'll be broad as possible in saying that my experience is excellent in Web Development, decent in Game Programming, Computer Science, Computer Graphics Mathematics, and I'm learning the ropes of art such as Music and 3D Art Design. I have also ranked 1st place in the college-level exams of Computer Science in high school. The competition name was WYSE. When it comes to comfort, I kind of live with these computers (10/10).

5) The photo is me just being normal. My scanner is broke so I can't scan any good pictures. Musicians, you may recognize the Cubase Studio 5 in the background.

Okay

I posted this!